SEO report of countdowninsurance.co.nz
Redirected to www.countdown.co.nz/insurance/
Countdown - New Zealand’s Leading Supermarket Brand
www.countdown.co.nz/insurance/
Error! The "meta description" is missing, the page has no summary description!
Tasks
- Select one version of your site as main and make a redirect from other versions to that one.
- Avoid using deprecated HTML tags.
- Try to make your site load faster.
SEO
URL
Domain : www.countdown.co.nz/insurance/
Character length : 30
Title
Countdown - New Zealand’s Leading Supermarket Brand
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://countdown.co.nz/robots.txt
https://countdown.co.nz/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
Linkedin52
Facebook Share0
Facebook Comments0
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Countdown - New Zealand’s Leading Supermarket Brand
Character length : 51
Good! The title’s length is between 10 and 70 characters.
Character length : 51
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 15%
Acceptable! The text / code ratio is between 15 and 25 percent.
Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 0 | 8 | 8 | 0 | 0 |
Heading structure in the source code
- <H3> We want you to have a great experience on our website.
- <H1> 12.5% healthy living discount
- <H4> Welcome to
- <H3> Countdown Insurance
- <H3> Bill Protection
- <H4> Insurance
- <H3> Pet
- <H4> Insurance
- <H3> Travel
- <H4> Insurance
- <H3> Life
- <H4> Insurance
- <H3> Funeral Cover
- <H3> Accidental Death
- <H4> Insurance
- <H4> Free Life Insurance - New Parent
- <H4> Countdown Insuranceis backed by Cigna LifeInsurance New Zealand
Word cloud
- insurance36
- divider26
- cover10
- new8
- life7
- get7
- funeral6
- bill6
- free6
- make6
- protection6
- pet6
- death6
- accidental5
- countdown5
- parent5
- travel5
- quote5
- claim4
- policy3
- terms3
- family3
- experience3
- financial3
- browser3
- conditions3
- call2
- discount2
- years2
- avoid2
- want2
- care2
- behind2
- worries2
- parents2
- after2
- news2
- articles2
- disclosure2
- products2
- cigna2
- health2
- faqs2
- legal2
- online2
- best2
- website2
- great2
- easy2
- privacy2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| insurance | |||
| divider | |||
| cover | |||
| new | |||
| life | |||
| get |
Two Word cloud
- insurance divider7
- out more7
- pet insurance4
- find out4
- life insurance4
- divider accidental3
Three Word cloud
- find out more4
- insurance divider pet2
- funeral cover divider2
- divider accidental death2
- travel insurance divider2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Images
We found 21 images on this web page.
Alternate attributes for the following 11 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 11 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
- https://www.countdown.co.nz/assets/img/broswer_icon.png
- https://www.countdown.co.nz/assets/img/cigna/lightbox_example.jpg
- https://www.countdown.co.nz/media/1067/15.png
- https://www.countdown.co.nz/media/1071/1.png
- https://www.countdown.co.nz/media/1089/travel2.png
- https://www.countdown.co.nz/media/1094/5.png
- https://www.countdown.co.nz/media/1097/funeral_124.png
- https://www.countdown.co.nz/media/1102/9.png
- https://www.countdown.co.nz/images/Cigna/logos/cigna_large.png
- https://www.countdown.co.nz/.. /countdown_full_footer.png
- https://www.countdown.co.nz/assets/img/logos/olympic-sponsor.png
Readability
Flesch–Kincaid Grade Level
5.50
Flesch Reading Ease
61.90
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.00
Dale–Chall Readability
6.20
SMOG Index
8.70
Spache Readibility
5.00
Number of letters
2782
Number of words
555
Number of sentences
155
Average words per sentences
4
Number of syllables
927
Syllables in words
980
Average syllables in words
1.67
Number of words in first three syllables
138
Percentage of word / syllables
24.86
Words not in Dale-Chall easy-word list
210
Words not in Spache easy-word list
123
Technologies
Mobile optimization
This website is optimal for mobile devices!
Detected applications
 | AdRoll | Advertising Networks |
 | Widgets | |
 | Google Analytics | Analytics |
 | Google Tag Manager | Tag Managers |
 | Marketo | Marketing Automation |
 | Modernizr | JavaScript Frameworks |
 | TweenMax | JavaScript Frameworks |
 | Twitter Bootstrap | Web Frameworks |
 | jQuery | JavaScript Frameworks |
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is not fast enough: 1.1 seconds have passed until the page started to load.
Loading time
5,344 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
76
Number of source domains
20
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
List of render blocking css files
- https://www.countdown.co.nz/.. /styles?v=v8HrX_xKHNC713AsTrDees2DiT1c2kE...
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- https://www.countdown.co.nz/bundles/cigna/scripts?v=Vgq5QZ2Ky8QFzA-JFsHWiX6NT39MAAh9sQdFhr4ET8U1
- https://www.countdown.co.nz/assets/js/browserWarning.js
File size of all javascript files combined
681.79KB
Javascript minifying
You can save 11.1KB (57% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
209.84KB
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
35.77KB
Gzip compression
Your site uses compression.
Speed test – Browser cache
Number of static resources (image, JS, CSS)
46
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://munchkin.marketo.net/munchkin.js | Expiry time is not specified |
| https://s.adroll.com/j/roundtrip.js | 5 minutes |
| https://s.adroll.com/.. /QI7ULAVZYJGYHPRO6FUOK5.js | 5 minutes |
| https://www.googletagmanager.com/gtm.js?id=GTM-KDR474 | 15 minutes |
| https://connect.facebook.net/.. /335920510165669?v=2.8.12&r=stable | 20 minutes |
| https://connect.facebook.net/.. /678537752223095?v=2.8.12&r=stable | 20 minutes |
| https://www.google-analytics.com/plugins/ua/linkid.js | 60 minutes |
| https://www.google-analytics.com/analytics.js | 2 hours |
| https://www.countdown.co.nz/media/1096/flowers2.png | 10.9 hours |
| https://www.countdown.co.nz/.. /lightGreyGradient.jpg | 12.6 hours |
| https://www.countdown.co.nz/media/8029/16.png | 14.4 hours |
| https://www.countdown.co.nz/media/1097/funeral_124.png | 22.4 hours |
| https://www.countdown.co.nz/media/1089/travel2.png | 22.4 hours |
| https://www.countdown.co.nz/media/1071/1.png | 22.5 hours |
| https://www.countdown.co.nz/media/1094/5.png | 22.5 hours |
| https://www.countdown.co.nz/media/1101/llilies-final.png | 22.5 hours |
| https://www.countdown.co.nz/media/1093/lifefinal.png | 22.5 hours |
| https://www.countdown.co.nz/media/1088/travel-final.png | 22.5 hours |
| https://www.countdown.co.nz/media/1068/bill-final.png | 23.3 hours |
| https://www.countdown.co.nz/media/1104/newparent_tile_trans.png | 32.9 hours |
| https://www.countdown.co.nz/images/Cigna/logos/cigna_large.png | 32.9 hours |
| https://www.countdown.co.nz/media/1070/pet-panel.png | 37.6 hours |
| https://www.countdown.co.nz/assets/img/broswer_icon.png | 38.2 hours |
| https://www.countdown.co.nz/.. /fontawesome-webfont.woff?v=4.1.0 | 42.2 hours |
| https://www.countdown.co.nz/assets/fonts/cocon.woff | 2.3 days |
| https://www.countdown.co.nz/assets/img/cigna/lightbox_example.jpg | 2.6 days |
| https://www.countdown.co.nz/media/1102/9.png | 2.8 days |
| https://www.countdown.co.nz/assets/img/cigna/cigna.png | 2.9 days |
| https://www.countdown.co.nz/.. /cdfreightsanssemibold-webfont.woff | 2.9 days |
| https://www.countdown.co.nz/.. /countdown_full_footer.png | 2.9 days |
| https://www.countdown.co.nz/assets/img/logos/olympic-sponsor.png | 3 days |
| https://www.countdown.co.nz/images/Cigna/icons/question_icon.png | 3 days |
| https://www.countdown.co.nz/assets/img/cigna/insurance.png | 3 days |
| https://www.countdown.co.nz/.. /cdfreightsansmedium-webfont.woff | 3 days |
Speed test – Images
File size of all images combined
590.31KB
Image optimisation
You can save 156.1KB (68% compression) by optimising the images below:
- By lossless compressing the https://www.countdown.co.nz/assets/img/cigna/lightbox_example.jpg you can save 152.8KB (75%) data.
- By lossless compressing the https://www.countdown.co.nz/media/8029/16.png you can save 1.2KB (12%) data.
- By lossless compressing the https://www.countdown.co.nz/media/1089/travel2.png you can save 903B (13%) data.
- By lossless compressing the https://www.countdown.co.nz/images/Cigna/logos/cigna_large.png you can save 644B (15%) data.
- By lossless compressing the https://www.countdown.co.nz/.. /lightGreyGradient.jpg you can save 278B (39%) data.
- By lossless compressing the https://www.countdown.co.nz/images/Cigna/icons/question_icon.png you can save 195B (13%) data.
- By lossless compressing the https://www.countdown.co.nz/assets/img/broswer_icon.png you can save 188B (26%) data.
Links
We found a total of 49 different links.
Internal links: 44
External links: 5
Internal links: 44
External links: 5
External links:
| Link text (anchor) | Link strength |
|---|---|
| click here | |
| Upgrade your browser | |
| Shop Online | |
| Get a quote | |
| Get a quote |
Internal links:
Website security
IP
210.48.61.65
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H3 : We want you to have a great experience on our website., ( 0px from top )
- H4 : Have questions?, ( 0px from top )
- H4 : Welcome to, ( 255px from top )
- H3 : Countdown Insurance, ( 284px from top )
- H3 : Bill Protection, ( 476px from top )
- H4 : Insurance, ( 506px from top )
- H3 : Pet, ( 820px from top )
- H4 : Insurance, ( 850px from top )
- H3 : Travel, ( 1184px from top )
- H4 : Insurance, ( 1214px from top )
Typos
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